How is personalized marketing different from traditional marketing?

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This means that when a visitor comes to your website, they can navigate to the areas that are relevant to them. This optimizes the journey through your website and increases the chances of conversions. For example, the popular streaming service Netflix personalizes its viewing suggestions based on previously viewed content. As you can see in the screenshot below,
the “Continue Watching” list is followed by more Korean drama content in both the “Korean TV Dramas” section and the “Current Trending” section. This intelligent personalization is the result of a  Country Email List continually improved algorithm that tracks viewing behaviors to target content, characters, and celebrities that might make the user want to watch more content on the streaming site. personalized marketing Netflix Screenshot Personalized Marketing FAQs How do I measure personalized marketing efforts? As with any other marketing campaign, measure success using reporting and analytics software using established KPIs.







While traditional marketing is a broad approach to engaging customers, personalized marketing focuses on understanding individual customers to deliver their best experiences. How does personalized marketing affect customers? When done correctly, personalized marketing campaigns have a significant impact on the customer. Trust is an important factor in purchasing decisions, so if you can bring the element of trust into your marketing efforts, you will soon see its rewards. Personalization meets customer expectations Customers expect a lot when making purchasing decisions.