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As a result most websites that position themselves for phrases such as furniture receive practically no traffic. Knowing what users are searching for will allow you to understand the potential of the long tail and use it to promote your website. Long tail is a strategy that is based on niche keywords. Year by year the number of users who search for more accurate longer phrases which have fewer searches but are usually easier to position increases. They also have a much higher conversion rate than a single-word query. Example single-family house with a two-car garage. This is a long-tail query that generates between - searches per month. A relatively low number but if we accumulate more of this type of queries we can receive a very large number of valuable traffic.
  
Please remember that a long tail is not possible everywhere. It works best for websites that have a large number of subpages. In unique stores products can be positioned for very specific phrases. It looks similar on advertising websites. Long tail shopping photo retouching path customer- During the purchasing path the user goes through many stages before deciding to buy the product they are looking for. A good store should strive to attain such a person at every moment of the purchasing path. Initially an undecided person starts by searching for a very general phrase tent and then moves on to more specific queries two-person tent with a flysheet. At this point they often and look for more information.



A good idea is to create a blog where you can freely publish content tailored to a long-tail phrase e.g. Tent Ranking  and corresponding to the user's needs. Once such a person finds a product that meets his criteria he looks for the best offer. Summary Positioning long tail does not necessarily have to result in website visits or conversions but it is a strategy in itself that has many advantages. The long tail requires a good analysis of a given industry. In this way we will find out what words are worth optimizing the website for and reach the audience we care about the most at a relatively low cost.