Improve your reporting capabilities

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Here is a formidable data aggregator : in practice it serves to put together metrics that come from different sources (Adwords, Facebook, Analytics, Bing , Criteo etc..) and to give them a graphic look . For this reason, it fully falls within the family of Data Visualization tools .Example of a Report created with Google Data StudioIts use is recommended for everyone, especially those who are trying their hand at multi-channel web marketing strategies . And I bet there are many of you. Deadlines are looming and preparing the monthly report doesn't make you sleep peacefully? By dint of looking for KPIs are you becoming a black belt in copy and paste?Stop!



The solution lies in creating personalized Special Data dashboards , reports that the system sends autonomously and according to pre-established time intervals . Thanks to Google Data Studio we can automate our reporting activity and dedicate more time to data analysis.Google Market Finder: discover new growth opportunitiesThis tool allows you to carry out international market research with just a few clicks. There are two possibilities:if you have a website you can enter it in the appropriate formotherwise, you can select a sector of interest for your researchImagine you are an Italian corkscrew manufacturer interested in expanding into Asian markets. After setting the filter by market "Asia/Pacific" and by category "Wine Openers & Accessories", you will find yourself in front of this screen.Example of a search on Google Market FinderAs you can see, Japan could be a good target for your made in Italy corkscrews. The tool therefore returns a ranking of nations sorted by business opportunity , measured as the result of four parameters:Monthly search volume for the aforementioned categoryAverage CPC for industry-relevant keywordsDoing Business : macroeconomic index that indicates the ease of doing business in the nation considered (the score increases as complexity increases)Income : net available per familyIf you are thinking of expanding your business towards new horizons, this can be a starting point.





Google Tag Manager: save time and effortA very precious tool, a trusted ally of developers and marketers, designed to simplify life. How does it work? Google Tag Manager is a tag management system, it allows you to insert code snippets into the HTML of a web page. Once installed on the site you get two advantages:intervene on the code without necessarily resorting to a developer : changes are made via a special control paneleasily intercept the activities carried out on the siteWe have therefore discovered how to optimize time and effort. Very precious resources, like money. Wait a minute - it must be said - if you become good at using it you can be sure that, sooner or later, that will arrive too!